'Only You Can Silence Yourself'

Via Toxel.com.

Declare Yourself’s new ad campaign, titled 'Only You Can Silence Yourself', is aimed at encouraging young Americans to vote in the 2008 presidential election. Featuring a mix of 'real people' and young celebrities, the overall concept of the campaign is anything but subtle. The impactful, unique spots are aimed at making those who see them to stop, look, discuss, and, ultimately, become moved to participate.
































The campaign also features a website.

Can Make Music

'Red Bull Can Make Music is all about you being creative with the can, using it as your instrument to create a piece of music. Ping it, tear it, bend it, pour it, sample it, distort it...' A creativity contest that challenges students to make and build a unique piece of music using only a Red Bull can, this is a great little mini site driven by user content and interaction. Users can create their own tracks from a set of pre-saved effects or submit their own recordings. There's also the opportunity to listen back, comment and vote on other users' tracks. The deadline for submission is 13th December 2008.

Don’t expect your food to look after itself

Clever campaign by DDB Sydney for the OSO Food Wrap. The personification of foodstuffs as innocent, naïve and in need of protection is charming, funny and to the point. These are ads that make people smile - and that's never a bad thing.

Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Art Director: Jakub Szymanski
Copywriter: Alex Stainton
Designers: Jay Young & Erwin Santoso
Photographer: Mat Baker
Retoucher: Dennis Monk

Salt, Peppa and Spinderella

Following on from my two posts about city dweller 'Robbie' and his unique videos of Boston and New York, I was immediately reminded of Birmingham-based band Johnny Foreigner and the video for their recent single, 'Salt, Peppa and Spinderella'. As one of my favourite new bands (MySpace linked above - check them out) it's great to see them finally gaining the recognition they deserve - even if this video was removed from MTV and other channels due to worries over epilepsy. The video itself looks to have been shot in much the same as the two I previously mentioned, through the shooting of thousands of photographs which are then played through rapidly in order to achieve a stuttering but ultimately engaging visual effect. As for the song - it's a summer anthem! Makes me think of going out in the city and having a laugh, sleeping on random peoples' floors after house parties and generally enjoying life.

SOM's Cathedral of Christ the Light

Cathedrals have forever represented some of humanity's most awe-inspiring architectural wonders. And Skidmore, Owings & Merrill's recently completed construction, the Cathedral of Christ the Light in Oakland, California, looks set to continue this trend. The structure makes beautiful use of glass, fly ash concrete, and wood, but I'm most impressed by its incredible use of natural light - which was in fact the main focus for the design: Craig W. Hartman, head architect, proposed that light would be the key 'to create a contemporary design that was still evocative of the Church’s two millennium-old traditions'. The structure, only recently completed after a 3 year build, replaces the Cathedral of Saint Francis de Sales, which was irreparably damaged in the Loma Prieta earthquake of 1989. SOM is well known for its work on many other large projects such as offices, airports, islands, museums, and skyscraper, and its website provides an interesting read.

3,000 photos, 3 weeks, 1 video (New York)

Following on from my post earlier this week, I found another video from 'Robbie' of Boston, this time featuring 3,000 photos of New York and spanning a longer time period of 3 weeks.



The song is 'Shape Of My Heart' by Noah and The Whale.

The Rolling Bridge, London

Created by Thomas Heatherwick, The Rolling Bridge, located on the Paddington Basin in London, measures twelve metres long and opens every Friday at noon. At first sight it struck me as nothing more than a glorified drawbridge, probably more concerned with form than function. Thinking about it, though, it does carry out the obvious function of bridging one point to another whilst providing a method of allowing passing boats through the canal. And every time it opens and closes we are given a reconstructed definition of the function of a bridge - in real-time. Relating the structure to the natural world, it reminds me of the defensive motion of an isopod. I also find it amusing how, from what we can see in the video, someone (albeit a very slow moving someone) could potentially get trapped inside the bridge in its closed position. And the vision of someone launching themselves off the bridge in its half-deployed state also makes me smile.