'Only You Can Silence Yourself'

Via Toxel.com.

Declare Yourself’s new ad campaign, titled 'Only You Can Silence Yourself', is aimed at encouraging young Americans to vote in the 2008 presidential election. Featuring a mix of 'real people' and young celebrities, the overall concept of the campaign is anything but subtle. The impactful, unique spots are aimed at making those who see them to stop, look, discuss, and, ultimately, become moved to participate.
































The campaign also features a website.

Can Make Music

'Red Bull Can Make Music is all about you being creative with the can, using it as your instrument to create a piece of music. Ping it, tear it, bend it, pour it, sample it, distort it...' A creativity contest that challenges students to make and build a unique piece of music using only a Red Bull can, this is a great little mini site driven by user content and interaction. Users can create their own tracks from a set of pre-saved effects or submit their own recordings. There's also the opportunity to listen back, comment and vote on other users' tracks. The deadline for submission is 13th December 2008.

Don’t expect your food to look after itself

Clever campaign by DDB Sydney for the OSO Food Wrap. The personification of foodstuffs as innocent, naïve and in need of protection is charming, funny and to the point. These are ads that make people smile - and that's never a bad thing.

Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Art Director: Jakub Szymanski
Copywriter: Alex Stainton
Designers: Jay Young & Erwin Santoso
Photographer: Mat Baker
Retoucher: Dennis Monk

Creative student ideas

I love the simplicity of some of these, especially the Windex ad. However, the Toblerone design stands out as being particularly off message - does it not run the risk of delivering damaging brand attributes by inadvertently implying that a bar of Toblerone tastes like a block of concrete?














































































Haven't managed to find details for any of these students but the above work is credited to Elke Krause, Janine Mompour, Kristina Möckel, Shawna Laken, Tony Kalathara, Jeongjyn Yi, Peter Delgado, Noah Phillips and Jeseok Yi.

'The Really Good, Really Big, Really Cheap Book Sale'

Via Toxel.com.




































Creative guerilla campaign by the bounce agency to generate awareness and book donations for the Greenville Literacy Association's 'Really Good, Really Big, Really Cheap Book Sale' 2008. More images are available here, as well as a couple of videos here.

Adidas ducks

Adidas took advantage of the Copenhagen Fashion Week by launching a new store in Pilestraede. They filled the fountain pool at Enhave Plads with small blue rubber ducks. On the side of the ducks reads: 'I've swum too far - help me get back home!' On the bottom it says 'Reward for my return at adidas Original store'. Customers who followed this message by taking the duck to the store received a free t-shirt (and were allowed to keep the duck).

People love rewards - especially free ones. This campaign features an intruiging and humorous call to action that encourages people to become actively involved with the Adidas brand. Such a campaign is also certain to create a 'buzz' through word of mouth.

Adbusters

Adbusters, a Canadian-based anti-advertising magazine working towards reversing, or at least resisting, the rise of 21st century consumer culture, creates 'un-commercials' and spoof ads and has popularised the terms 'culture jamming' and 'subvertising', practices that involve undermining existing advertisements ­ especially those promoting products in a way that aims to take advantage of an audience's insecurities. Typical examples of such spoof ads are available online here. Adbusters' works strives for the 'reversal of priorities in favour of work addressing the environmental, social and cultural crises affecting us all'. My immediate reaction to the Adbusters outlook was to think of the First Things First manifesto written by Ken Garland in 1964. In fact, the magazine republished the proposal in 2000, provoking worldwide debate over the social responsibilities of the modern designer.


















Taking a more focused look at the aforementioned concept of culture jamming reveals a movement that is as absorbing as it is refreshing; revolutionary in some respects, it 'might best be defined as media hacking, information warfare, terror-art, and guerrilla semiotics, all in one'. Culture jamming plays on the icons of consumer culture to raise awareness of issues that the perpetrator deems worthy of attention; the refiguring of logos and product images as a means of challenging current trends and attitudes produces a powerful and lasting message that is, in my opinion, very relevant. Other organisations involved in the practice of culture jamming include Subvertisers; People Like Us; Deportation Alliance; The Yes Men; Mao Dada; D.SEC; Negativland; Idiosyntactix; Billboard Liberation Front; and 'I Chuj' Action.

I'm lovin' it. All night long...

Smart and very contextual design by DDB of Sydney, Australia. The reflection of the 'M' and the copy reading 'open all night' is only visible in the darkness. Full view the image to see a description from the designer.