Clever campaign by DDB Sydney for the OSO Food Wrap. The personification of foodstuffs as innocent, naïve and in need of protection is charming, funny and to the point. These are ads that make people smile - and that's never a bad thing.
Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Art Director: Jakub Szymanski
Copywriter: Alex Stainton
Designers: Jay Young & Erwin Santoso
Photographer: Mat Baker
Retoucher: Dennis Monk
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